Marketing Focus

In our class we are studying about Market Information Management. Which is gathering and using information about customers to improve business decision making. Today in our class the teacher set up a table with cups and devided the cups in three groups. In each group of cups she put different kinds of soda, and the class had to taste each kind of soda and decide which one was the best. Most of the class choose soda #1, cause they thought it was sweet and it had a good after taste. The class disliked the soda #2 cause they tought it was flat. Then the teacher told us which kind were the sodas. Soda #1 was the cheapest brand from sams. The second one was pepsi and the third one was coke.
The lesson that we learned is that each company take a product and test it on costumers and they see what they like so they can make the product better.